If you’ve ever scrolled past photos of “ugly houses” online and thought, “At least mine isn’t that bad,” you’re not alone. Belgian architect and photographer Hannes Coudenys turned that exact feeling into a viral sensation with his Ugly Belgian Houses project, and social feeds are full of similar “worst-of” architecture collections. But behind the jokes is a real trend: homeowners are using that online embarrassment as motivation to fix dated facades, awkward additions, and curb appeal disasters.
Right now, exterior renovations are having a moment. Real estate pros keep repeating that first impressions are everything, and platforms like Instagram, TikTok, and Pinterest reward dramatic “before and after” transformations. The good news: you don’t need an architect or a six-figure budget to turn a visually confusing house into something clean, modern, and inviting. You just need a clear plan, realistic steps, and a focus on the details that actually move the needle.
Below is a straightforward, 5-step game plan to take your exterior from “please don’t go viral for the wrong reasons” to “bookmarkable inspiration” territory.
---
Step 1: Diagnose What Actually Makes Your Exterior Look “Off”
Before you reach for paint swatches, figure out why your house looks awkward. Those “ugly house” viral posts usually highlight the same problems: weird proportions, clashing styles, and random add-ons that look like afterthoughts.
Walk across the street and take clear, front-on photos of your house in daylight. Then ask yourself:
- Is the facade too busy (too many colors, textures, or shapes)?
- Do the windows and doors line up in any logical way?
- Does the entry feel obvious and welcoming, or hidden and confusing?
- Are there any additions that clearly don’t match the original house?
- Do gutters, wires, and utilities clutter the view?
Print your photo or mark it up on your phone. Circle problem areas, not just things you “don’t like.” For example, instead of “I hate the front,” note “unbalanced windows,” “tiny-looking door,” or “three clashing siding materials.” This gives you a renovation checklist based on structure, not just taste.
---
Step 2: Choose One Clear Design Direction (And Commit To It)
A big reason homes end up on “ugly architecture” pages is style confusion—half farmhouse, half Tuscan, with a random ultra-modern door thrown in. To avoid that, pick one direction and filter every decision through it.
Here’s how to do that without a design degree:
- **Find 5–10 inspiration photos** of homes with a similar basic shape to yours (one-story, split-level, two-story box, etc.). Use Pinterest or Instagram, and notice what repeats: materials, colors, trim styles.
- **Name the general vibe**, not the strict style: “simple and modern,” “warm and traditional,” “cozy cottage,” “clean coastal.” You don’t need to become a purist; you just need a theme.
- Each time you’re tempted by a trendy element (like black windows, slat walls, or bold tile), ask: *Does this fit my chosen vibe and palette?* If not, skip it.
**Limit your exterior materials** to:
- One main siding material (like painted brick, fiber cement, or vinyl). - One accent material (like wood, stone, or vertical paneling). - One trim color that works with both.
**Pick a restrained color palette**:
- 1 main body color - 1 trim color - 1 accent color (for the door or small details)
This is exactly what many “ugly to amazing” renovation stories have in common: once the owner committed to one clear aesthetic, the house suddenly started to make sense.
---
Step 3: Create a Simple Visual Mockup Before You Spend a Dollar
Professional designers don’t reno blind; neither should you. Even a basic mockup will save you from expensive mistakes that could land your house on someone’s “worst of” thread.
You don’t need fancy software. Try one of these:
- Free online exterior visualizers from brands like James Hardie, Sherwin-Williams, or Behr (upload a photo of your house).
- Simple photo editing on your phone using markup tools to roughly block in areas of new color or siding.
- Printing a photo and using colored pencils or markers.
Focus your mockup on these big-ticket visuals:
- **Siding**: Change color or style to see how it affects the overall shape.
- **Roof color** (if a replacement is on your horizon).
- **Trim width and color**: Slightly chunkier trim often makes windows and doors feel more intentional.
- **Front door color**: A bold but controlled accent can pull everything together.
- **Porch or entry structure**: Even a simple overhang or posts can re-balance the front.
Aim for “clean and coherent,” not overdesigned. When your mockup looks calmer and more balanced than your current exterior, you’re on the right track.
---
Step 4: Break the Exterior Makeover Into DIY-Friendly Phases
You don’t have to do everything at once. In fact, many viral transformations you see online took months or years, just broken down so they stayed manageable and affordable. Sequence your renovation by impact and difficulty:
Phase 1: Clean and Repair (High impact, low cost)
- Pressure-wash siding, walkways, and steps.
- Repair obvious damage: cracked steps, loose railings, rotten trim, missing shingles.
- Clean gutters and reroute any that spill water right by the foundation.
- Repaint siding or brick if needed, or at least unify mismatched patches.
- Paint all trim the same color—no more three different whites.
- Choose a front door color that contrasts the body but complements your roof and trim.
- Add or update a porch light that matches your chosen style.
- Replace house numbers and mailbox with simple, modern versions.
- Upgrade the front door hardware (handle and deadbolt) to a matching finish.
- If possible, add a small overhang, pergola, or simple posts to frame the entry.
- Add shutters only if they’re sized correctly (each should look like it could cover the window if closed).
- Consider DIY window trim upgrades or false mullions to modernize older units.
- Hide or organize visual clutter: paint utility boxes to match the siding, run cable neatly, relocate trash bins.
- Define a clear, welcoming path to the front door with pavers or stepping stones.
- Use 2–3 types of plants repeated across the front instead of a mix of random one-offs.
- Add low-voltage path lights to make the facade pop at night.
Phase 2: Paint and Color Cohesion
Phase 3: Entry Focus
Phase 4: Windows and Details
Phase 5: Landscaping and Pathways
Tackle one phase per month or season. Every finished phase should make your house look better in photos—even if you stopped there for a while.
---
Step 5: Make It “Share-Ready”: Photograph and Track Your Progress
Part of what made “ugly houses” go viral is how visual they are. You can use that same visual power in your favor by consciously documenting your progress. Even if you never post it, this will keep your renovation on track and help you spot what’s working.
Here’s how to do it like a pro:
**Take consistent “before” photos**
- Straight on, from the same spot across the street. - One close-up of the entry, one wide shot of the whole front. - Daylight, ideally overcast or with the sun behind you for even lighting.
**Photograph each completed phase**
- Don’t wait until the whole project is done. Take a new set of pics after painting, after entry upgrades, and after landscaping. - This makes small wins visible and keeps motivation up.
**Use simple smartphone photography tricks**
- Turn on grid lines and level your shot to avoid tilted houses. - Stand back far enough that vertical lines look straight (not distorted). - Clean your lens—sounds basic, but it matters.
**Review photos critically**
- Do any elements still look random or out of place? - Are there color clashes you didn’t notice in person? - Do you see anything that draws attention for the wrong reasons (wires, bins, clutter)?
**If you share online, control the story**
- Post side-by-side before and after to highlight progress. - Mention what you tackled first and what you DIY’d vs. hired out. - If your house started out a little “Ugly Belgian House”-adjacent, own it—people love honest transformations.
By treating your exterior like a project you’d proudly show on social media, you naturally focus on the details that really change how your home looks and feels.
---
Conclusion
The same internet culture that laughs at “ugly houses” is also obsessed with satisfying, well-planned glow-ups. Exterior renovations are no longer just about resale; they’re about how your home presents itself in real life and in photos. With a clear design direction, a simple visual plan, phased DIY-friendly projects, and intentional documentation, you can move your home from “please don’t roast my facade” to “this is my favorite before-and-after.”
You don’t need a viral budget or an architecture degree. You just need to be deliberate, patient, and willing to fix the same core issues that make those infamous houses go viral in the first place.
Key Takeaway
The most important thing to remember from this article is that following these steps can lead to great results.